Artificial Intelligence and Digital Analysis

With the exponential growth in the use of Artificial Intelligence (AI) comes a disruptive technology for web site metrics. Now, more people are getting information from AI queries instead of linking to websites. This directly and immediately will impact your reporting. Learn how to keep your information available to AI, keep traffic inbound to your site and find ways to obtain AI metrics.

Artificial intelligence (AI) is revolutionizing how businesses understand and interact with data, enabling machines to learn from patterns, make predictions, and automate complex tasks. One powerful tool that leverages AI principles is Google Analytics, which helps track and analyze user behavior on websites and apps. By collecting data such as page views, session duration, bounce rates, and user demographics, Google Analytics can identify trends, segment audiences, and even predict future actions. When integrated with AI-driven models, it can go beyond basic tracking to offer insights like customer lifetime value, churn risk, and personalized marketing strategies—turning raw data into actionable intelligence.